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From brand vision to brand evaluation : strategically building and sustaining brands / Leslie de Chernatony.

By:

De Chernatony, L

Material type: Text

TextOriginal language: English Publication details: Oxford : Butterworth-Heinemann, 2001Description: xv, 293 p., [8] p. of plates : ill. (some col.), port. 24 cmISBN:

750646144

Subject(s):

Brand name products.;Trademarks.;Product management

DDC classification:

658.827 21 CHE 2001

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Library Section SB- R304	658.827 CHE 2001 (Browse shelf(Opens below))	Available		P-26178

Includes bibliographical references and index.

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