From brand vision to brand evaluation : strategically building and sustaining brands /
De Chernatony, L.
From brand vision to brand evaluation : strategically building and sustaining brands / Leslie de Chernatony. - Oxford : Butterworth-Heinemann, 2001 - xv, 293 p., [8] p. of plates : ill. (some col.), port. 24 cm.
Includes bibliographical references and index.
750646144
Brand name products.;Trademarks.;Product management.
658.827 / CHE 2001
From brand vision to brand evaluation : strategically building and sustaining brands / Leslie de Chernatony. - Oxford : Butterworth-Heinemann, 2001 - xv, 293 p., [8] p. of plates : ill. (some col.), port. 24 cm.
Includes bibliographical references and index.
750646144
Brand name products.;Trademarks.;Product management.
658.827 / CHE 2001