Health and medical public relations / Myc Riggulsford.
Material type: TextOriginal language: English Publication details: Abingdon, Oxon : Routledge, 2013Description: p. cmISBN:- 9780415613309 (hbk);9780415613316 (pbk);9780203143698 (ebk)
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Books | Library Section SB- R304 | 362.1 MYH 2013 (Browse shelf(Opens below)) | Available | P 34969 |
"Health and Medical Public Relations takes a fresh look at media relations and news values. It examines how information about medical research from the academic, pharmaceutical and charitable sectors is disseminated to target audiences through a variety o
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