Health and medical public relations /
Riggulsford, Myc,
Health and medical public relations / Myc Riggulsford. - Abingdon, Oxon : Routledge, 2013 - p. cm.
"Health and Medical Public Relations takes a fresh look at media relations and news values. It examines how information about medical research from the academic, pharmaceutical and charitable sectors is disseminated to target audiences through a variety o
9780415613309 (hbk);9780415613316 (pbk);9780203143698 (ebk)
Health Communication.;Public Relations.;Communications Media.
362.1
Health and medical public relations / Myc Riggulsford. - Abingdon, Oxon : Routledge, 2013 - p. cm.
"Health and Medical Public Relations takes a fresh look at media relations and news values. It examines how information about medical research from the academic, pharmaceutical and charitable sectors is disseminated to target audiences through a variety o
9780415613309 (hbk);9780415613316 (pbk);9780203143698 (ebk)
Health Communication.;Public Relations.;Communications Media.
362.1