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Health and medical public relations / Myc Riggulsford.

By:

Riggulsford, Myc

Material type: Text

TextOriginal language: English Publication details: Abingdon, Oxon : Routledge, 2013Description: p. cmISBN:

9780415613309 (hbk);9780415613316 (pbk);9780203143698 (ebk)

Subject(s):

Health Communication.;Public Relations.;Communications Media

Summary: "Health and Medical Public Relations takes a fresh look at media relations and news values. It examines how information about medical research from the academic, pharmaceutical and charitable sectors is disseminated to target audiences through a variety o

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Library Section SB- R304	362.1 MYH 2013 (Browse shelf(Opens below))	Available		P 34969

"Health and Medical Public Relations takes a fresh look at media relations and news values. It examines how information about medical research from the academic, pharmaceutical and charitable sectors is disseminated to target audiences through a variety o

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