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Marketing for cultural organizations : new strategies for attracting and engaging audiences / Bonita M. Kolb.

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Material type: Text

TextOriginal language: English Description: ix, 190 pages 24 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Library Section SB- R304	658.8 BOM 2013 (Browse shelf(Opens below))	Available		P-34283

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Previous	658.7 PRP Purchasing Management Materials Planning and Inventory Control : 2016 /	658.8/02 MAM 2013 Marketing strategy : the thinking involved /	658.8/7 RON 2014 Nontraditional media in marketing and advertising /	658.8 BOM 2013 Marketing for cultural organizations : new strategies for attracting and engaging audiences /	658.827 CHE 2001 From brand vision to brand evaluation : strategically building and sustaining brands /	658.84 ECO 2001 E-commerce and v-business : business models for global success /	658.84 HOE 2000 E-enterprise : business models, architecture, and components /	Next

Includes bibliographical references and index.

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