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Marketing for cultural organizations : new strategies for attracting and engaging audiences /

Kolb, Bonita M.

Marketing for cultural organizations : new strategies for attracting and engaging audiences / Bonita M. Kolb. - ix, 190 pages 24 cm

Includes bibliographical references and index.

ISBN: 9780415626958 (hardback : alk. paper);9780415626972 (pbk. : alk. paper)

LCCN: 2012046141

Subjects--Topical Terms:
Performing arts;Museums--Marketing.;Marketing.

Dewey Class. No.: 658.8 / BOM 2013

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