From brand vision to brand evaluation : strategically building and sustaining brands / Leslie de Chernatony.
Material type: TextOriginal language: English Publication details: Oxford : Butterworth-Heinemann, 2001Description: xv, 293 p., [8] p. of plates : ill. (some col.), port. 24 cmISBN:- 750646144
- 658.827 21 CHE 2001
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Books | Library Section SB- R304 | 658.827 CHE 2001 (Browse shelf(Opens below)) | Available | P-26178 |
Browsing National Library of Bangladesh shelves, Shelving location: SB- R304 Close shelf browser (Hides shelf browser)
658.8/02 MAM 2013 Marketing strategy : the thinking involved / | 658.8/7 RON 2014 Nontraditional media in marketing and advertising / | 658.8 BOM 2013 Marketing for cultural organizations : new strategies for attracting and engaging audiences / | 658.827 CHE 2001 From brand vision to brand evaluation : strategically building and sustaining brands / | 658.84 ECO 2001 E-commerce and v-business : business models for global success / | 658.84 HOE 2000 E-enterprise : business models, architecture, and components / | 659.1 ANC 2013 Creativity and advertising : affect, events and process / |
Includes bibliographical references and index.
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