Creativity and advertising : affect, events and process / Andrew McStay.
Material type: TextOriginal language: English Description: vi, 173 pages 24 cmISBN:- 9780415519540 (hbk);9780415519557 (pbk)
- 659.1 23 ANC 2013
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Books | Library Section SB- R304 | 659.1 ANC 2013 (Browse shelf(Opens below)) | Available | P-34189 |
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658.827 CHE 2001 From brand vision to brand evaluation : strategically building and sustaining brands / | 658.84 ECO 2001 E-commerce and v-business : business models for global success / | 658.84 HOE 2000 E-enterprise : business models, architecture, and components / | 659.1 ANC 2013 Creativity and advertising : affect, events and process / | 659.133 ARC,1972 How to win success in the mail order business/ | 660/.068/5 HEC 2012 ISO 9000 for the chemical process industry / | 660/.294514 EMU,2011 Emulsions, foams, and thin films / |
Includes bibliographical references (pages [158]-169) and index.
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