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Creativity and advertising : affect, events and process /

McStay, Andrew,

Creativity and advertising : affect, events and process / Andrew McStay. - vi, 173 pages 24 cm

Includes bibliographical references (pages [158]-169) and index.

ISBN: 9780415519540 (hbk);9780415519557 (pbk)

LCCN: 2012048477

Subjects--Topical Terms:
Advertising.;Creative ability.

Dewey Class. No.: 659.1 / ANC 2013

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