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| 008 | 990803s2000 ilua b 001 0 eng | ||
| 010 | _a 99044308 | ||
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_aHF5415.33.U6 _bA25 2000 |
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_a658.8/34 _221 |
| 100 | 1 |
_aAbrams, Bill. _942387 |
|
| 245 | 1 | 4 |
_aThe observational research handbook : _bunderstanding how consumers live with your product / |
| 260 |
_aLincolnwood, Il. : _bNTC Business Books, _cc2000. |
||
| 300 |
_axxiv, 277 p. : _bill. ; _c24 cm. |
||
| 500 | _aAt head of title: American Marketing Association. | ||
| 504 | _aIncludes bibliographical references (p. 267-269) and index. | ||
| 650 | 0 |
_aConsumer behavior _zUnited States. _942388 |
|
| 650 | 0 |
_aMarketing _zUnited States. _942389 |
|
| 710 | 2 |
_aAmerican Marketing Association. _942390 |
|
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/description/mh041/99044308.html |
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_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
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