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| 001 | 48771 | ||
| 003 | BD-DhNLB | ||
| 005 | 20230926124424.0 | ||
| 008 | 970422s1998 njuab b 001 0 eng | ||
| 010 | _a 97013899 | ||
| 020 | _a0136328601 | ||
| 040 |
_aDLC _cDLC _dDLC |
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| 050 | 0 | 0 |
_aHF5415.135 _b.K47 1998 |
| 082 | 0 | 0 |
_a658.8/02 _221 |
| 100 | 1 |
_aKerin, Roger A. _942267 |
|
| 245 | 1 | 0 |
_aStrategic marketing problems : _bcases and comments / |
| 250 | _a8th ed. | ||
| 260 |
_aUpper Saddle River, N.J. : _bPrentice Hall, _cc1998. |
||
| 300 |
_axii, 723 p. : _bill. (some col.), maps ; _c28 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aMarketing _xDecision making _vCase studies. _942268 |
|
| 650 | 0 |
_aMarketing _xManagement _vCase studies. _942269 |
|
| 700 | 1 |
_aPeterson, Robert A. _q(Robert Allen), _d1944- _942270 |
|
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
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| 942 |
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