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| 008 | 010824s2002 nyua b 001 0 eng | ||
| 010 | _a 2001044761 | ||
| 020 | _a0071372229 | ||
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_aHF5415.13 _b.P336 2002 |
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_a658.8 _221 |
| 100 | 1 |
_aParry, Mark E. _q(Mark Edward), _d1957- _941828 |
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| 245 | 1 | 0 |
_aStrategic marketing management : _ba means-end approach / |
| 260 |
_aNew York : _bMcGraw-Hill, _cc2002. |
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| 300 |
_aix, 275 p. : _bill. ; _c24 cm. |
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| 440 | 0 |
_aMcGraw-Hill executive MBA series _941829 |
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| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xManagement. _941830 |
|
| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/bios/mh041/2001044761.html |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/description/mh024/2001044761.html |
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