000 | 01499cam a22003614a 4500 | ||
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001 | 48220 | ||
003 | BD-DhNLB | ||
005 | 20230919105457.0 | ||
008 | 020213s2003 at a b 001 0 eng | ||
010 | _a 2002022369 | ||
020 | _a0324181485 | ||
035 | _a(DLC) 2002022369 | ||
035 | _a(DLC)290 | ||
040 |
_aDLC _cDLC _dDLC |
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042 | _apcc | ||
050 | 0 | 0 |
_aHF5415.2 _b.Z54 2003 |
082 | 0 | 0 |
_a658.8/3 _221 |
100 | 1 |
_aZikmund, William G. _941802 |
|
245 | 1 | 0 | _aExploring marketing research / |
250 | _a8th ed. | ||
260 |
_aAustralia ; _a[Cincinnati, Ohio] : _bThomson/South-Western, _cc2003. |
||
300 |
_axxi, 744 p. : _bchiefly col. ill. ; _c28 cm. |
||
500 | _aVarious multi-media instructional materials, including a web site, are available to supplement the text. | ||
504 | _aIncludes bibliographical references and index. | ||
650 | 0 |
_aMarketing research. _941803 |
|
856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy1514/2002022369-b.html |
856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy1514/2002022369-d.html |
856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy1514/2002022369-t.html |
906 |
_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg |
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999 |
_c48220 _d48220 |