| 000 | 01265cam a2200325 a 4500 | ||
|---|---|---|---|
| 001 | 48164 | ||
| 003 | BD-DhNLB | ||
| 005 | 20230918120814.0 | ||
| 008 | 940110s1995 iluab 001 0 eng | ||
| 010 | _a 94001235 | ||
| 020 | _a1556238096 (recycled paper) | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 050 | 0 | 0 |
_aHF5415.126 _b.N48 1995 |
| 082 | 0 | 0 |
_a658.8/4 _220 |
| 245 | 0 | 4 |
_aThe new direct marketing : _bhow to implement a profit-driven database marketing strategy / |
| 250 | _a2nd ed. | ||
| 260 |
_aBurr Ridge, Ill. : _bIrwin Professional, _cc1995. |
||
| 300 |
_axiv, 493 p. : _bill., map ; _c29 cm. |
||
| 500 | _aIncludes index. | ||
| 650 | 0 |
_aDirect marketing _xData processing. _941767 |
|
| 650 | 0 |
_aDatabase marketing. _941768 |
|
| 650 | 0 |
_aDatabase management. _941769 |
|
| 650 | 0 |
_aDirect marketing _xStatistical methods. _941770 |
|
| 700 | 1 |
_aBatra, Rajeev. _941771 |
|
| 710 | 2 |
_aDavid Shepard Associates. _941772 |
|
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
||
| 942 |
_2ddc _n0 _cBK |
||
| 999 |
_c48164 _d48164 |
||