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| 005 | 20230803132345.0 | ||
| 008 | 090324s2010 nju b 001 0 eng | ||
| 010 | _a 2009011023 | ||
| 020 | _a9780136085430 (casebound : alk. paper) | ||
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_aDLC _cDLC |
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_aHF5415.2 _b.M29 2010 |
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_aMalhotra, Naresh K. _940023 |
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_aMarketing research : _ban applied orientation / |
| 250 | _a6th ed. | ||
| 260 |
_aUpper Saddle River, NJ : _bPearson, _cc2010. |
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| 300 |
_avii, 897 p. ; _c28 cm. |
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| 504 | _aIncludes bibliographical references (p. 834-873) and index. | ||
| 650 | 0 |
_aMarketing research. _940024 |
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| 650 | 0 |
_aMarketing research _xMethodology. _940025 |
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