000 00754nam a2200229Ia 4500
003 BD-DhNLB
005 20230124141933.0
008 111216s2013 caua b 001 0 eng
010 _a2011050631
020 _a9781412987301 (pbk.);141298730X (pbk.)
040 _aBD-DhNLB
_dYDX;BTCTA;YDXCP;BWX;DLC
041 _heng
082 _a658.8/02
_223
_bMAM 2013
100 _aHill, Mark E.,
_928692
245 0 _aMarketing strategy :
_bthe thinking involved /
_cMark E. Hill.
260 _aThousand Oaks, Calif. :
_bSAGE Publications,
_cc2013.
300 _axxiv, 335 p. :
_bill.
_c26 cm.
504 _aIncludes bibliographical references and index.
650 _aMarketing;Strategic planning.
_xManagement.
_928693
942 _2ddc
_cBK
999 _c26960
_d26960