| 000 | 00771nam a2200217Ia 4500 | ||
|---|---|---|---|
| 003 | BD-DhNLB | ||
| 005 | 20230124141924.0 | ||
| 008 | 010611s2001 enkac g b 001 0 eng d | ||
| 020 | _a750646144 | ||
| 040 |
_aBD-DhNLB _dNNC;BD-DhNLB |
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| 041 | _heng | ||
| 082 |
_a658.827 _221 _bCHE 2001 |
||
| 100 |
_aDe Chernatony, L. _928507 |
||
| 245 | 0 |
_aFrom brand vision to brand evaluation : _bstrategically building and sustaining brands / _cLeslie de Chernatony. |
|
| 260 |
_aOxford : _bButterworth-Heinemann, _c2001 |
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| 300 |
_axv, 293 p., [8] p. of plates : _bill. (some col.), port. _c24 cm. |
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| 504 | _aIncludes bibliographical references and index. | ||
| 650 |
_aBrand name products.;Trademarks.;Product management. _928508 |
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| 942 |
_2ddc _cBK |
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| 999 |
_c26857 _d26857 |
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