000 00623nam a2200205Ia 4500
003 BD-DhNLB
005 20230118131824.0
008 020207b2001 e ||||| |||| 000 0 eng d
020 _a1861970544; 9781861970541
040 _aBD-DhNLB
041 _heng
080 _a330.122
100 _a Shaw, Robert.
_916228
245 0 _aImproving marketing effectiveness /
_cRobert Shaw.
260 _aLondon [England] :
_bProfile Books,
_c1998
300 _avii, 244 p. :
_b ill. ;
_c23 cm.
650 _aOrganizational effectiveness -- Measurement.;Performance -- Measurement.
_916229
942 _2ddc
_cBK
999 _c18245
_d18245