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_aRiggulsford, Myc, _915885 |
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_aHealth and medical public relations / _cMyc Riggulsford. |
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| 260 |
_aAbingdon, Oxon : _bRoutledge, _c2013 |
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_ap. _ccm. |
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| 520 | _a"Health and Medical Public Relations takes a fresh look at media relations and news values. It examines how information about medical research from the academic, pharmaceutical and charitable sectors is disseminated to target audiences through a variety o | ||
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_aHealth Communication.;Public Relations.;Communications Media. _915886 |
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