TY  - BOOK
AU  - J.Tellis,Gerard
TI  - Effective advertising: Understanding  when, how and why  advertising work 
SN  - 0887409725 (hard)
AV  - HF6161.T6 P48 1996
U1  - 659.1 20
PY  - 1996///
CY  - Atglen, PA
PB  - Schiffer
KW  - Advertising
KW  - Tobacco
KW  - United States
KW  - History
KW  - Cigarettes
N1  - "With values"--Cover; Includes index
ER  -