J. Tellis, Gerard. <br/><br/>
Effective advertising :  Understanding  when, how and why  advertising work / 
 Great seduction 

 - Atglen, PA :  Schiffer,  c1996. 
 - 201 p. :  ill. (some col.) ;  23 cm. 
 - A Schiffer book for collectors .
<br/><br/> "With values"--Cover.  Includes index. 
<br/><br/><label>ISBN: </label>0887409725 (hard) 
<br/><br/><label>LCCN: </label>96006405  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Tobacco--History.--United States<br/>Advertising--Cigarettes--History.--United States
<br/><br/><label>LC Class. No.: </label>HF6161.T6  / P48 1996 
<br/><br/><label>Dewey Class. No.: </label>659.1