Earle, Richard,  1932- <br/><br/>
The art of cause marketing :  how to use advertising to change personal behavior and public policy / 

 - Lincolnwood, Ill. :  NTC Business Books,  2000. 
 - xii, 322 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 305) and index. 
<br/><br/><label>ISBN: </label>0658001221 
<br/><br/><label>LCCN: </label>99045663  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social marketing.
<br/><br/><label>LC Class. No.: </label>HF5414  / .E18 2000 
<br/><br/><label>Dewey Class. No.: </label>658.5