TY  - BOOK
AU  - Kardes,Frank R.
AU  - Cronley,Maria L.
AU  - Cline,Thomas W.
TI  - Consumer behavior
SN  - 9780538745406 (hbk.)
AV  - HF5415.3 .K297 2011
U1  - 658.8342 
PY  - 2011///
CY  - Mason, OH
PB  - South-Western, Cengage Learning
KW  - Consumer behavior
N1  - Includes bibliographical references (p. 365-388) and indexes
ER  -