TY  - BOOK
AU  - Rajagopal.,
TI  - Marketing strategy: Implementation and control 
SN  - 8170338093
U1  - 658.8/02 23
PY  - 2006///
CY  - New Delhi
PB  - Rawal publications
KW  - Marketing;Strategic planning
KW  - Management
N1  - Includes bibliographical references and index
ER  -