Rajagopal., <br/><br/>
Marketing strategy :  Implementation and control / 

 - New Delhi :  Rawal publications,  c2006. 
 - 476 p. :  ill.   26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>8170338093 
<br/><br/><label>LCCN: </label>2011050631 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing;Strategic planning.--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8/02  / MAM 2013