Parry, Mark E. 1957- Strategic marketing management : a means-end approach / - New York : McGraw-Hill, c2002. - ix, 275 p. : ill. ; 24 cm. - McGraw-Hill executive MBA series . Includes bibliographical references and index. ISBN: 0071372229 LCCN: 2001044761 Subjects--Topical Terms: Marketing--Management. LC Class. No.: HF5415.13 / .P336 2002 Dewey Class. No.: 658.8