Capon, Noel.

Key account management and planning : the comprehensive handbook for managing your company's most important strategic asset / - New York : Free Press, c2001. - xiv, 462 p. : ill. ; 25 cm.

Includes bibliographical references and index.

074321188X

2001033430


Marketing--Key accounts.

HF5415.122 / .C36 2001

658.8/1