TY  - BOOK
AU  - Zikmund,William G.
TI  - Exploring marketing research
SN  - 0324181485
AV  - HF5415.2 .Z54 2003
U1  - 658.8/3 21
PY  - 2003///
CY  - Australia, [Cincinnati, Ohio]
PB  - Thomson/South-Western
KW  - Marketing research
N1  - Various multi-media instructional materials, including a web site, are available to supplement the text; Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/enhancements/fy1514/2002022369-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy1514/2002022369-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy1514/2002022369-t.html
ER  -