The new direct marketing :  how to implement a profit-driven database marketing strategy / 

 - 2nd ed. 
 - Burr Ridge, Ill. :  Irwin Professional,  c1995. 
 - xiv, 493 p. :  ill., map ;  29 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>1556238096 (recycled paper) 
<br/><br/><label>LCCN: </label>94001235  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Direct marketing--Data processing.<br/>Database marketing.<br/>Database management.<br/>Direct marketing--Statistical methods.
<br/><br/><label>LC Class. No.: </label>HF5415.126  / .N48 1995 
<br/><br/><label>Dewey Class. No.: </label>658.8/4