TY  - BOOK
AU  - Stanton,William J.
TI  - Fundamentals of marketing
SN  - 0071135618
AV  - HF5415 .S745 1975
U1  - 658.8 
PY  - 1975///]
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
KW  - Case studies
N1  - Includes bibliographical references
ER  -