Stanton, William J. <br/><br/>
Fundamentals of marketing 

 - 4th ed. 
 - New York,  McGraw-Hill  [1975] 
 - xvii, 752 p.  illus.  24 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0071135618 
<br/><br/><label>LCCN: </label>74014510  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--Case studies.
<br/><br/><label>LC Class. No.: </label>HF5415  / .S745 1975 
<br/><br/><label>Dewey Class. No.: </label>658.8