TY  - BOOK
AU  - Malhotra,Naresh K.
TI  - Marketing research: an applied orientation 
SN  - 9780136085430 (casebound : alk. paper)
AV  - HF5415.2 .M29 2010
U1  - 658.8/3 22
PY  - 2010///
CY  - Upper Saddle River, NJ
PB  - Pearson
KW  - Marketing research
KW  - Methodology
N1  - Includes bibliographical references (p. 834-873) and index
ER  -