Malhotra, Naresh K. <br/><br/>
Marketing research :  an applied orientation / 

 - 6th ed. 
 - Upper Saddle River, NJ :  Pearson,  c2010. 
 - vii, 897 p. ;  28 cm. 
<br/><br/>Includes bibliographical references (p. 834-873) and index. 
<br/><br/><label>ISBN: </label>9780136085430 (casebound : alk. paper) 
<br/><br/><label>LCCN: </label>2009011023 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Marketing research--Methodology.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .M29 2010 
<br/><br/><label>Dewey Class. No.: </label>658.8/3