TY  - BOOK
AU  - Blakeman, Robyn,
TI  - Nontraditional media in marketing and advertising
SN  - 9781412997614 (pbk. : alk. paper)
U1  - 658.8/7 23
KW  - Marketing.;Advertising.;Alternative mass media
N1  - Includes bibliographical references and index
ER  -