Hill, Mark E.,

Marketing strategy : the thinking involved / Mark E. Hill. - Thousand Oaks, Calif. : SAGE Publications, c2013. - xxiv, 335 p. : ill. 26 cm.

Includes bibliographical references and index.

9781412987301 (pbk.);141298730X (pbk.)

2011050631


Marketing;Strategic planning.--Management.

658.8/02 / MAM 2013