Kolb, Bonita M. <br/><br/>
Marketing for cultural organizations :  new strategies for attracting and engaging audiences / 
Bonita M. Kolb. 
 - ix, 190 pages   24 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780415626958 (hardback : alk. paper);9780415626972 (pbk. : alk. paper) 
<br/><br/><label>LCCN: </label>2012046141 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Performing arts;Museums--Marketing.;Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / BOM 2013