TY - BOOK AU - Hisrich, Robert D. AU - Peters, Michael P. TI - Entrepreneurship SN - 0072314060 (alk. paper) U1 - 658.421 21 PY - 2002/// CY - Boston PB - McGraw-Hill/Irwin KW - New business enterprises.;Entrepreneurship.;Business planning.;Business enterprises;Success in business KW - Finance N1 - Includes bibliographical references and index N2 - This text is designed to instruct students on how to formulate, plan and implement a new venture. Students are exposed to descriptions of how to embark on a new venture in a logical manner, with actual case studies and entrepreneur profiles ER -