Hisrich, Robert D.

Entrepreneurship / Robert D. Hisrich, Michael P. Peters. - Boston : McGraw-Hill/Irwin, c2002. - xix, 663 p. : col. ill. 27 cm.

Includes bibliographical references and index.

This text is designed to instruct students on how to formulate, plan and implement a new venture. Students are exposed to descriptions of how to embark on a new venture in a logical manner, with actual case studies and entrepreneur profiles.

0072314060 (alk. paper)

2001090843


New business enterprises.;Entrepreneurship.;Business planning.;Business enterprises;Success in business.--Finance.

658.421 / HIE 2002