Entrepreneurship /
Robert D. Hisrich, Michael P. Peters.
- Boston : McGraw-Hill/Irwin, c2002.
- xix, 663 p. : col. ill. 27 cm.
Includes bibliographical references and index.
This text is designed to instruct students on how to formulate, plan and implement a new venture. Students are exposed to descriptions of how to embark on a new venture in a logical manner, with actual case studies and entrepreneur profiles.
0072314060 (alk. paper)
2001090843
New business enterprises.;Entrepreneurship.;Business planning.;Business enterprises;Success in business.--Finance.