TY  - BOOK
AU  - McStay, Andrew,
TI  - Creativity and advertising: affect, events and process 
SN  - 9780415519540 (hbk);9780415519557 (pbk)
U1  - 659.1 23
KW  - Advertising.;Creative ability
N1  - Includes bibliographical references (pages [158]-169) and index
ER  -