Marketing in hospitality and tourism :   a consumer focus / 
	Richard Teare...[ et al] 
 - 	London ; ; New York, NY :   Cassell,   1994 
 - viii, 312 p. :   ill. ;   26 cm. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>0304328251; 9780304328253 
<br/><br/><label>Subjects--Topical Terms: </label><br/> 	      Hospitality industry -- Marketing. ;    Tourism -- Marketing.  
<br/><br/><label>Universal Decimal Class. No.: </label>382.782