Shaw, Robert. <br/><br/>
Improving marketing effectiveness / 
Robert Shaw. 
 - London [England] :   Profile Books,   1998 
 - vii, 244 p. :   ill. ;   23 cm. 
<br/><br/><label>ISBN: </label>1861970544; 9781861970541 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Organizational effectiveness -- Measurement.;Performance -- Measurement.
<br/><br/><label>Universal Decimal Class. No.: </label>330.122