TY  - BOOK
AU  - Berman, Ronald.
TI  - How television sees its audience: a look at the looking glass 
SN  - 0803925832;0803925840 (pbk.)
PY  - 1987///
CY  - Newbury Park, Calif.
PB  - Sage Publications
KW  - Television viewers;Television programs
N1  - Includes index.Bibliography: p. 110-112
ER  -