Berman, Ronald. <br/><br/>
How television sees its audience :  a look at the looking glass / 
Ronald Berman. 
 - Newbury Park, Calif. :  Sage Publications,  c1987. 
 - 117 p.   22 cm. 
<br/><br/>Includes index.Bibliography: p. 110-112. 
<br/><br/><label>ISBN: </label>0803925832;0803925840 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Television viewers;Television programs
<br/><br/><label>Universal Decimal Class. No.: </label>302.23450973