TY  - BOOK
AU  - Riggulsford, Myc,
TI  - Health and medical public relations
SN  - 9780415613309 (hbk);9780415613316 (pbk);9780203143698 (ebk)
PY  - 2013///
CY  - Abingdon, Oxon
PB  - Routledge
KW  - Health Communication.;Public Relations.;Communications Media
N2  - "Health and Medical Public Relations takes a fresh look at media relations and news values. It examines how information about medical research from the academic, pharmaceutical and charitable sectors is disseminated to target audiences through a variety o
ER  -