Riggulsford, Myc, <br/><br/>
Health and medical public relations / 
Myc Riggulsford. 
 - Abingdon, Oxon :  Routledge,  2013 
 - p.   cm. 
<br/><br/> "Health and Medical Public Relations takes a fresh look at media relations and news values. It examines how information about medical research from the academic, pharmaceutical and charitable sectors is disseminated to target audiences through a variety o 
<br/><br/><label>ISBN: </label>9780415613309 (hbk);9780415613316 (pbk);9780203143698 (ebk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Health Communication.;Public Relations.;Communications Media.
<br/><br/><label>Universal Decimal Class. No.: </label>362.1