TY  - BOOK
AU  - Rowland, A. Westley,
TI  - Handbook of institutional advancement: [a practical guide to college and university relations, fund raising, alumni relations, government relations, publications, and executive management for continued advancement] 
SN  - 875893139
PY  - 1977///
CY  - San Francisco
PB  - Jossey-Bass Publishers
KW  - Universities and colleges;College publicity;Educational fund raising;College publications;Universities and colleges
KW  - Public relations
N1  - Bibliography: p. 546-563. Includes index
ER  -