Handbook of institutional advancement :  [a practical guide to college and university relations, fund raising, alumni relations, government relations, publications, and executive management for continued advancement] / 
A. Westley Rowland, general editor. 
 - San Francisco :  Jossey-Bass Publishers,  1977 
 - xxiv, 577 p. :  ill.   24 cm. 
<br/><br/>Bibliography: p. 546-563. Includes index. 
<br/><br/><label>ISBN: </label>875893139 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Universities and colleges;College publicity;Educational fund raising;College publications;Universities and colleges--Public relations
<br/><br/><label>Universal Decimal Class. No.: </label>378.10973