The economics of sports broadcasting /
Chris Gratton and Harry Arne Solberg.
- London ;;New York : Routledge, 2007
- x, 233 p. : ill. 24 cm.
Includes bibliographical references (p. 222-225) and index.
Summary: Sports constitute one of the valuable forms of broadcast entertainment in lucrative international market. This textbook explains the economics underlying the sports broadcasting phenomenon. It Read more...