TY  - BOOK
AU  - Gamble, Michael,
AU  - Gamble, Teri Kwal.
TI  - Introducing mass communication
SN  - 0070227705 (pbk.) :
AV  - P90 .G298 1986
U1  - 1.51 19
PY  - 1986///
CY  - New York
PB  - McGraw-Hill
KW  - Mass media
N1  - Includes bibliographies and index
ER  -